The German banking system is built on three different models. Germany either has private banks (Deutsche Bank), co-operative banks (Raiffeisenbanken) or public banks like the Sparkasse. Based on a study by the OECD public banks own a share of 40% of total banking assets in Germany.
Many traditional industries today see their business models crumbling. The Sparkasse is a German institution and young customers have new requirements. Hardened structures in big organizations require lots of effort to change. Not only institutionally but also in the heads of people.
Gernot Hoebel (GH) worked in leadership positions for the German Sparkasse for many years and has seen the bank from many sides. He later on specialized himself as a consultant to help establish that will to “keep up with the times” at the Sparkasse.
By using different methods we analyzed what characteristics GH has, that I could then translate into visual language. Following the results from semantic differential above the following five adjectives stood out the most: reputable, multicolored, committed, rational.
“If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.”Antoine de Saint-Exupéry
