Getting and owning a car was never really easy. Whilst trying not to get ripped off, you’ll have to get insurance, pay taxes, register the car, make sure it gets serviced regularly, change tires for every season and buy new ones every 30,000 km. If your life situation doesn’t require a car anymore, you probably won’t sell it, because that is also a hassle – in the end you’re going to lose a lot of money.
This is where car subscriptions prove themselves handy. Companies offer you the car plus a service package. Most of the times you only have to refuel. You can quit monthly and get the car delivered to your doorstep within a couple of days.
Since this is quite a new business model but already many companies popping up all over Switzerland, I created FlexDrive (website), Switzerlands portal for modern mobility. Here visitors can compare all the different providers for this new way of owning a car.
As of June 2020, 89% of traffic comes through organic search. In those 5 months the website counts over 1600 unique users (around 320/month) with a rising trend. People spend an average of 2:44 minutes on the website. 93% of visitors click at least one link to a company.
Since I love fast and lean websites, I optimized where possible. With reasonable effort I was able to move the needle into a good-enough range for this side project. Measured through the performance auditing tool Lighthouse the website scores 87 on performance, 88 in accessibility, 79 in best practices and a whopping 94 on SEO.